Pay Per Click (PPC)

Online advertising management can be complicated and time consuming.  Also called Paid Search Results, this method can also be expensive if it isn’t handled by experienced professionals who understand the various approaches to PPC ad creation, testing, and key phrase bidding.

Our PPC management system can help you manage your online advertising budget, providing you with a cost-effective return on your investment.  Utilizing Google Adwords, Bing, and Facebook paid ads, it offers methods to get leads in the door within minutes. 

Like turning on a light switch, it can create instant visibility at the top of search results.

Our approach to pay per click marketing is to identify your best keywords, avoid words or phrases that don’t convert into customers, and make sure you are getting the most out of every one of your online marketing dollars.

Our PPC team develops ad content and works with the SEO team to properly link into your website for maximum conversion.  By routinely monitoring and testing click-through rates, we can ensure spend optimization.

A few bids just one cent higher than yours, a landing page with poor content, a poorly written ad; all of these can mean the difference between paying or earning a fortune, achieving or losing a top ranking, or not even appearing on the rankings at all.

PPC campaigns work well with your inbound marketing strategies and help attract those customers who are otherwise hard to reach.