Website Search Engine Optimization (SEO)
Why do you need your website design to incorporate SEO? So search engines know how to find your website and the products or services you are offering.
Why your website should be designed with SEO in mind.
You can have the most beautiful graphic design in the world and having the fastest web hosting your money can buy - but if search engines can't read or understand your website - they won't know how to rank it in their listings. If they don't rank it, potential customers and clients won't be able to find it..
So at the end of the day this all means - you need your website to show up on Google and other search engines when someone types in a search looking for your product or service.
Web Design Aspects For Optimization
It starts with good code design. Code that is clean and free of extra fluff that isn't necessary. This ensures the keyword density (the percentage of how many times your keywords show up vs. the other codes and text). Too little and the search engines don't think your page is about the subject you are trying to get across. Too high of a keyword density rating and you may be penalized for trying to game the search engines. So it is a balance.
The reason many content management systems like Word Press, Joomla, and others aren't as effective is they are trying to be too many things for too many people. They include a lot of extra code behind the scenes the search engines have to wade through to view your content. This makes them less effective for good placement on search engines. These type of sites typically are slower to load pages as well. Another big problem for search engines.
Key Elements of Good Web Design For SEO are:
- Page Titles
- Link Text
- Proper Navigation
- Image Tags
- Filenames of the Pages Themselves
- Page Content - Which should include a good balance of keywords for your industry.
- Pages That Perform Well - graphics and text that load quickly
- Mobile friendly design - ensures any visitor can view your site easily and quickly.
These are a start. A SEO checklist is also important to ensure you cover all the bases. It is also important to check how well a site is performing (being listed) in the search engines to know if your efforts are working or you need to do something different.
We test new methods and techniques every month to ensure we are on top of the game for our customers. Search engines change the rules often and it is important to stay on top of those to ensure your website continues to be found by your customers. We can help you with that - just contact us today!