The Importance of Good Web Design
Your website is the front door and lobby of your online business; it is the virtual representation of your company whether your company exists physically or not. You really only get to make a good first impression once. This is where a good webpage design comes in.
How your website is designed tells how much you care for that customer and whether you can be trusted with their business.
If your website looks like a free site or doesn't respond well to mobile users, you are literally shouting to your visitors that you are not professional and you do not care for quality. This has been the problem with inexperienced people creating their own web sites. Only those who have really invested the time to build experience can routinely produce an improved website that meets professional standards.
On the other hand, where you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business. You are there to give them value and help them improve their lives. They can trust you.
A web design should integrate with the overall marketing strategy of your business. Your logo and design should be reflected in elements of your website design. One of the first questions we ask when working with a new client is a copy of their logo and company color scheme. Sometimes that is an area that needs help first - which we can then refer you to a graphic artist.
Do your homework ahead of time and know what you want.
Surf the Internet and discover for yourself what you most like in your favorite sites. While you want to know what your competitor is doing, don't feel limited to designs they may be using, especially if it's not your style. Look for other sites in other parts of the country with similiar businesses. Keep a list of your favorites and share those with your designer.
Contact us today and we can discuss how to get your business website achieving your marketing goals.